Chances are, your business has more than one target audience, and your marketing program should reflect this. Have you identified all your target audiences? For example, if you’re selling quick print services, your list might include:
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.
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When was the last time you contacted your top customers? How about the 2nd & 3rd tier of your customer list, your database of potential customers and all your other contacts? If you don’t have a formal program for keeping in touch, you should. An email newsletter can be ideal for this purpose. The key is to stay top-of-mind so that when someone has a need for your products or services, you’ll be the one they call.
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. Most people have a hard time figuring out what to do with punctuation that comes within something that is in quotation marks. Here’s how it works… Commas and periods are always placed before the closing quotation mark. Question marks, exclamation points, and dashes are put before the closing quotation mark when the punctuation applies to the quotation itself, and after when the punctuation applies to the whole sentence.
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. Many businesspeople make the mistake of focusing on their product’s featuresinstead of its benefits. What’s the difference? A feature is a fact about the product, while a benefit explains or demonstrates how the product will benefit the customer. For example, “made of heavy-duty plastic” is a feature; “guaranteed unbreakable” is a benefit (in this case, the benefit of it being made of heavy-duty plastic).
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. Your business’ marketing plan is your roadmap for success. Regardless of the plan’s length, here are the key elements that it should contain:
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. One way to generate publicity for your firm is to become known as the “go to” expert in your field. What can you do to establish yourself as an expert? Try some of the following tactics:
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. Do you get confused trying to determine when to use a semicolon and when to use a colon? Semicolons are used either between two independent clauses (i.e. groups of words that can stand alone as a sentence) or to separate long or complicated items in a series that already use commas. Colons are primarily used to introduce explanations, examples, series, lists, or quotations. Think of semicolons as “separators” and colons as “announcers.”
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. Your Unique Selling Proposition, or USP, is what clearly answers the question, “Why should I do business with you instead of your competitors?” Often translated into a tagline, the USP should be the basis for all your company’s marketing efforts. Remember, when people are deciding whether they should do business with you, there’s a good chance they’re also evaluating your competitors’ offerings. Be sure to give them a good reason to pick you!
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. Get out all your company’s printed materials – your business cards, letterhead, brochures, fliers, ads, newsletters, etc., as well as a printout of your website’s home page – and spread them out on your desk. Is it visually obvious that all these items are from the same company? If not, you’ve got a problem! It’s time to create a “look” for use across all your marketing materials, so that customers and potential customers can immediately recognize that a message is from your company.
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. When it comes to marketing your company’s services, the old adage, “a failure to plan is a plan to fail” is very true. Creating a marketing plan can be a helpful exercise in itself. The process forces you to think about exactly what it is that you want your marketing program to accomplish, how you intend to reach these goals and what yardstick you will use to measure the results. If you’ve been “winging it” with your marketing program, a solid plan can make the difference between reaching your goals and coming up short.
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. |
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