|
When it comes to marketing your company’s services, the old adage, “a failure to plan is a plan to fail” is very true. Creating a marketing plan can be a helpful exercise in itself. The process forces you to think about exactly what it is that you want your marketing program to accomplish, how you intend to reach these goals and what yardstick you will use to measure the results. If you’ve been “winging it” with your marketing program, a solid plan can make the difference between reaching your goals and coming up short. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 
0 Comments
During the sales process, always remember that people do not buy “things.” They buy what things can do for them. For example, people who buy food allergy cookbooks aren’t just buying recipes. They’re buying a way to feed delicious food to their entire family, including a family member who is on a restricted diet. Likewise, people who order “printed brochures” are not just buying brochures – they are making an investment in the increased sales that they believe these brochures will bring. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  |
Archives
August 2019
Categories
All
|
RSS Feed
