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When it comes to marketing your company’s services, the old adage, “a failure to plan is a plan to fail” is very true. Creating a marketing plan can be a helpful exercise in itself. The process forces you to think about exactly what it is that you want your marketing program to accomplish, how you intend to reach these goals and what yardstick you will use to measure the results. If you’ve been “winging it” with your marketing program, a solid plan can make the difference between reaching your goals and coming up short. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 
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During the sales process, always remember that people do not buy “things.” They buy what things can do for them. For example, people who buy food allergy cookbooks aren’t just buying recipes. They’re buying a way to feed delicious food to their entire family, including a family member who is on a restricted diet. Likewise, people who order “printed brochures” are not just buying brochures – they are making an investment in the increased sales that they believe these brochures will bring. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  Please enjoy these two simple home safety tips from our resident Chamber locksmith and home safety expert, Randy Johnson, owner of Lock-Tech. 1) "Nightlock Patio Door Lock for Sliding Doors 2) "Door Barricade Nightlock , Home Security Door Brace" To contact Randy for more information, please call 949-770-4885. Today, Medha Patel, the Communications Coordinator for the Moulton Niguel Water District (MNWD) met over lunch at the High Park Tap House with Chamber Director and Communications Committee Chair, John Rodriguez, of iFinance Mortgage. Medha expressed appreciation for the Chamber's efforts to help grow our local businesses by means of targeted marketing and networking efforts. John commended the MNWD for their participation in the Chamber as Silver members and their dedicated efforts to continually educate the private sectors and business communities on how to best use our water resources. Thank you to High Park Tap House General Manager, Michael, and his staff, for taking such good care of us at lunch! It was also great to see Jerry Bryant, The Bee Man, upon leaving the restaurant! #thebeeman #JohnandValcantakevacationnow #thepowerofnetworking #mvchamber #missionviejo #missionviejochamber #waterconservation Please join us for the last South OC Entrepreneurs Academy session for this fiscal year in San Clemente: "Restaurant Start-Up Essentials". This workshop will address the industry specific challenges unique to restaurant operations and share valuable resources and tools on how to make restaurants profitable ventures. The details are contained in the attached flyer. #community #education #mvchamber #missionviejochamber #southocentrepreneursacademy  |
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