Chances are, your business has more than one target audience, and your marketing program should reflect this. Have you identified all your target audiences? For example, if you’re selling quick print services, your list might include:

• Current and past customers 
• People who inquired about your services in the past but did not buy
• Graphic designers and others who might recommend your services to their clients
• People who “follow” your business through social media sites
• And more

​Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 

When was the last time you contacted your top customers? How about the 2nd & 3rd tier of your customer list, your database of potential customers and all your other contacts? If you don’t have a formal program for keeping in touch, you should. An email newsletter can be ideal for this purpose. The key is to stay top-of-mind so that when someone has a need for your products or services, you’ll be the one they call.


​Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 

Most people have a hard time figuring out what to do with punctuation that comes within something that is in quotation marks. Here’s how it works… Commas and periods are always placed before the closing quotation mark. Question marks, exclamation points, and dashes are put before the closing quotation mark when the punctuation applies to the quotation itself, and after when the punctuation applies to the whole sentence.
 

• “I wonder,” she thought to herself, “when the cherry blossoms will bloom.”

 

• Eleanor screamed in exasperation, “I want to go home!”

 

• Do you agree with the saying, “A penny saved is a penny earned”?

​Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 

Many businesspeople make the mistake of focusing on their product’s featuresinstead of its benefits. What’s the difference? A feature is a fact about the product, while a benefit explains or demonstrates how the product will benefit the customer. For example, “made of heavy-duty plastic” is a feature; “guaranteed unbreakable” is a benefit (in this case, the benefit of it being made of heavy-duty plastic).

​Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 

We are happy to share a variety of 4 business topics and helpful information from Chamber Silver member, San Diego Gas & Electric.
​
Thank you again for being a valued Chamber member and for providing these helpful tips for our community!

We are pleased to announce the release of our first Chamber networking training class: "The Secrets to Business Networking Success". 

This "networking 101" class has been specifically designed for those who desire training on how to more effectively network, produce a memorable 30-second business commercial, and build confidence in their ability to share their business services with others.

Our first class will be held Wednesday, October 2nd, from 6-8 pm, at the Norman P. Murray Community and Senior Center (Lavender Room). There will be more classes added on various helpful topics in the near future!

Please see the flyer below for more information. There are only a few spots left,  register TODAY! Click here: www.chamberorganizer.com/members/evr/reg_event.php?orgcode=MVCC&evid=49804733.

​During the sales process, always remember that people do not buy “things.” They buy what things can do for them. For example, people who buy food allergy cookbooks aren’t just buying recipes. They’re buying a way to feed delicious food to their entire family, including a family member who is on a restricted diet. Likewise, people who order “printed brochures” are not just buying brochures – they are making an investment in the increased sales that they believe these brochures will bring. 

Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 

Please enjoy these two simple home safety tips from our resident Chamber locksmith and home safety expert, Randy Johnson, owner of Lock-Tech.

1) "Nightlock Patio Door Lock for Sliding Doors
​2) "Door Barricade Nightlock , Home Security Door Brace"

​To contact Randy for more information, please call 949-770-4885.

We thank Orange County Supervisor Lisa Bartlett's Office (5th District) for providing helpful tips on earthquake preparedness from ReadyOC.

Every year California experiences approximately 500 earthquakes that are large enough to be detected and felt by local residents. Since Orange County has a number of seismic faults, earthquakes are almost an expected part of living here. Residents should be prepared by identifying safe places in each room of their homes and taking other precautions such as securing furniture and checking for gas leaks.

Please take a moment to read the lifesaving information provided at http://www.readyoc.org.