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.A big part of branding is recognition. All your marketing materials – printed pieces, websites, newsletters, blogs, etc. – should have a consistent and easily recognizable look. Key elements of your brand’s visual image include your logo, color scheme, fonts, layouts and other stylistic elements. Remember, if your marketing materials are a mismatched hodge-podge of colors, designs and messages, it will be very difficult for you to build a recognizable presence in the marketplace. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com. 
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When you stop to think about what it is that you’re really selling, you realize that you’re selling solutions to the problems, needs or desires that your ideal clients have. Plus, you’re probably selling different things to different audiences. For example, a restaurant might sell “convenience” to one target audience, a “fun evening out” to another group of people and a “way to connect with family and friends” to others. Whether you’re writing marketing materials or making sales calls, always determine what solution you're offering to the particular group you’re targeting, and then focus your message on this. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com  Chances are, your business has more than one target audience, and your marketing program should reflect this. Have you identified all your target audiences? For example, if you’re selling quick print services, your list might include:
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  When was the last time you contacted your top customers? How about the 2nd & 3rd tier of your customer list, your database of potential customers and all your other contacts? If you don’t have a formal program for keeping in touch, you should. An email newsletter can be ideal for this purpose. The key is to stay top-of-mind so that when someone has a need for your products or services, you’ll be the one they call. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  Most people have a hard time figuring out what to do with punctuation that comes within something that is in quotation marks. Here’s how it works… Commas and periods are always placed before the closing quotation mark. Question marks, exclamation points, and dashes are put before the closing quotation mark when the punctuation applies to the quotation itself, and after when the punctuation applies to the whole sentence.
Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  Many businesspeople make the mistake of focusing on their product’s featuresinstead of its benefits. What’s the difference? A feature is a fact about the product, while a benefit explains or demonstrates how the product will benefit the customer. For example, “made of heavy-duty plastic” is a feature; “guaranteed unbreakable” is a benefit (in this case, the benefit of it being made of heavy-duty plastic). Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  We are happy to share a variety of 4 business topics and helpful information from Chamber Silver member, San Diego Gas & Electric. Thank you again for being a valued Chamber member and for providing these helpful tips for our community! We are pleased to announce the release of our first Chamber networking training class: "The Secrets to Business Networking Success". This "networking 101" class has been specifically designed for those who desire training on how to more effectively network, produce a memorable 30-second business commercial, and build confidence in their ability to share their business services with others. Our first class will be held Wednesday, October 2nd, from 6-8 pm, at the Norman P. Murray Community and Senior Center (Lavender Room). There will be more classes added on various helpful topics in the near future! Please see the flyer below for more information. There are only a few spots left, register TODAY! Click here: www.chamberorganizer.com/members/evr/reg_event.php?orgcode=MVCC&evid=49804733. When it comes to marketing your company’s services, the old adage, “a failure to plan is a plan to fail” is very true. Creating a marketing plan can be a helpful exercise in itself. The process forces you to think about exactly what it is that you want your marketing program to accomplish, how you intend to reach these goals and what yardstick you will use to measure the results. If you’ve been “winging it” with your marketing program, a solid plan can make the difference between reaching your goals and coming up short. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  During the sales process, always remember that people do not buy “things.” They buy what things can do for them. For example, people who buy food allergy cookbooks aren’t just buying recipes. They’re buying a way to feed delicious food to their entire family, including a family member who is on a restricted diet. Likewise, people who order “printed brochures” are not just buying brochures – they are making an investment in the increased sales that they believe these brochures will bring. Contributed by Linda Coss, owner of Plumtree Marketing, Inc. To learn more about her services, please visit www.PlumtreeMarketingInc.com.  |
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